I absolutely adore Rewind This, it might be the biggest love letter to VHS I've ever seen. Again it doesn't really dig into the history of how VHS came to be, what it accomplished, and how it faded, it certainly touches on those things but really it's this look at so many facets of that industry. 90 minutes with credits can't do it justice, so it's very much like here when we do lightning rounds. They touch on how JVC came up with the idea, the competition with Betamax tapes, how studios sold the rights to get films on tape, they even delve into the adult market and how pornos made an impact, they discuss cover art for the boxes, tape trading and bootlegging, how independent filmmaking got a big surge thanks to the video camera, among other topics. It's all done with a lot of love and positivity, the range of interviews solidifies this point alone, we see some familiar faces from Adjust Your Tracking, but we also see video store owners, recognizable names of the horror industry, a good few japanese actors and filmmakers, and more that makes it undeniably real and even at times heartfelt. I will say this little special started off with an iron fist to my solar plexus, we start off at a Trader's Village and I was like huh I've been to one of those before, and then the city of Grand Prairie Texas pops up and I was half expecting to see 9 year old me on camera at any moment, never has any piece of media quite hit that close to home for me! After that I was glued to the screen, and honestly the more I think about it the more genuine appreciation and affection I have for this retrospective grows. Everything is just worn on it's sleeve here, it's the most candid and somehow unbiasedly biased documentary I've seen. It's dirt simple in terms of production but it's the stories, the experiences, the emotions showcased here that grabs you! Sweet Jesus God, when they start talking about the then modern landscape of media and how physical media is being put by the wayside um...Nostradamus himself couldn't have called it better and if anything reinforces why I try my damndest to buy the things I love. I have, hand over my heart, more than 1,100 pieces of music on my phone's library but I still buy CDs. I actually have a bevy of streaming platforms but with certain films and shows I wholeheartedly buy them. I am a hardcover book kind of Dude, I won't even touch a digital book. Now granted admittedly I'm a jaded old man who loves his anachronisms that is plain to see, yet I feel anyone can grasp especially when watching this why people not only hold VHS so dearly but advocate to own something for life physically. I'm really blown away by this. Adjust Your Tracking was the extreme side of the VHS fan spectrum, whereas this is more mainstream and as stated above focuses on the many aspects of the format. I couldn't recommend it higher, and hypocritical though it is you can watch both these documentaries on Tubi for free but I would gladly slap down money for the VHS copy of this celebration of home video. 4 stars, 8.5/10! And next week we look at something that I was positive I've reviewed before and was amazed I didn't.
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